Reggie Bush was the face of USC football’s glory years — and one of the figures at the center of its collapse. But behind the saga was a group of men trying to build a sports agency around Bush, and in the process, said they provided him and his family with the benefits that would ultimately bring the NCAA down on USC. Two decades later, the fallout still lingers. Bush still denies the claims and is fighting to restore his reputation. And the people behind New Era Sports & Entertainment are still reckoning with how the scandal changed their lives.
Reggie Bush was the face of USC football’s glory years — and one of the figures at the center of its collapse. But behind the saga was a group of men trying to build a sports agency around Bush, and in the process, said they provided him and his family with the benefits that would ultimately bring the NCAA down on USC. Two decades later, the fallout still lingers. Bush still denies the claims and is fighting to restore his reputation. And the people behind New Era Sports & Entertainment are still reckoning with how the scandal changed their lives.